# Acquistly

> Acquistly is a done-for-you AI B2B lead generation agency for UK recruitment agencies. We build and run fully automated outbound pipelines that deliver qualified meetings directly to your calendar. No in-house SDR required. Tagline: "More leads. Less effort."

Acquistly is a UK-based agency co-founded to serve independent UK recruitment agencies — specifically those with 10–30 headcount, led by a founder or MD, with no dedicated business development or outbound sales function. We handle everything: ICP definition, domain configuration and warm-up, list building, contact enrichment, personalised email sequences, meeting booking, and monthly reporting. Clients close their own deals — Acquistly delivers the booked meetings.

## Service

Done-for-you outbound pipeline for UK recruitment agencies. Acquistly:
- Defines your ICP (ideal client profile) in a structured workshop
- Purchases and configures dedicated outreach domains (not your main business email)
- Warms up inboxes for three weeks before the first send
- Builds a verified, enriched prospect list matched to your ICP
- Writes and loads personalised email sequences
- Runs a 5-touch email sequence over 21 days
- Books qualified meetings directly to your Calendly
- Delivers a monthly Notion report and Loom video walkthrough

## Target Market

- Independent UK recruitment agencies
- 10–30 headcount
- Founder or MD is the decision-maker
- No dedicated SDR, BDR, or outbound sales function
- Active in B2B placement (winning employer mandates, not only candidate sourcing)
- Business age: 3–10 years
- Primary niche: IT and technology recruitment agencies
- Also serves: finance, healthcare, legal, hospitality, construction, engineering, education

## Performance Benchmarks

- Reply rates: 5–18% on signal-based campaigns vs 2.5% industry average for generic cold email
- Timeline to first meetings: typically month 2 (weeks 1–4 are infrastructure build and warm-up)
- Qualified meeting: ICP-matched contact who accepted the Calendly invite and attended the call; no-shows do not count against any guarantee

## Pricing (GBP)

### Pipeline Tier
- Build fee: £2,500 (one-time)
- Monthly retainer: £2,500/month for months 1–3, then £2,100/month from month 4
- Upfront option: pay months 1, 2 and 3 upfront at £2,100/month for all 12 months (save £1,200)
- Volume: 4,500+ emails sent per month
- Outreach domains: 5 dedicated domains
- ICP segments: 1, email sequences: 1

### Growth Tier
- Build fee: £3,500 (one-time)
- Monthly retainer: £3,700/month for months 1–3, then £3,200/month from month 4
- Upfront option: pay months 1, 2 and 3 upfront at £3,200/month for all 12 months (save £1,500)
- Volume: 10,000+ emails sent per month
- Outreach domains: 10 dedicated domains
- ICP segments: 2, email sequences: 2 with A/B testing

### Founding Client Programme (3 spots, currently open)
- Build fee: Included (value £2,500, waived entirely)
- Monthly retainer: £1,400/month from month 1, rate locked permanently for the lifetime of the relationship
- Minimum commitment: 3 months
- Exclusivity: client's niche and region protected for the duration of the relationship
- Guarantee: 3 qualified meetings within months 1–3, or Acquistly works an extra 90 days at no charge

## Exclusivity Policy

Acquistly does not onboard two clients targeting the same employers in the same niche and region simultaneously. The UK is divided into 11 defined regions: London, South East, South West, Midlands, North West, Yorkshire, North East, East of England, Scotland, Wales, Northern Ireland. Exclusivity applies per niche per region.

## Comparison: Acquistly vs In-House SDR

- Full-time UK SDR cost: £40,000–£60,000 per year plus tools, management time, and a 3-month hiring lag
- Acquistly Pipeline: £2,500 build fee plus £2,100/month — operational in weeks, not months
- No employment risk, no training overhead, no tool procurement

## Contact

- Website: https://acquistly.com
- Email: adam@acquistly.com
- LinkedIn: https://www.linkedin.com/company/acquistly/
- Book a 20-minute call: https://calendly.com/acquistly/20-min
- Pricing page: https://acquistly.com/#pricing
- Founding Client Programme: https://acquistly.com/#founding-clients